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21st February 2020

Storm develops respectable casinos: Shangri La work in the CIS major cities

One of the largest gambling holdings in the CIS, Storm International, continues to expand the VIP casino’s network. In 2017, the company opened the latest gambling house, SL Casino, in Riga. Storm is doing everything possible to make such establishments appear in the CIS largest cities.

Like all gambling houses of Storm International, SL Casino in Riga operates within the framework of the Responsible Gaming program adopted by the holding, which imposes strictest requirements on the gambling units’ quality and advertising policy, as well as forming a psychological support service for people suffering from excessive gambling. From the very beginning, the holding’s plans included organizing a star tour, art festivals, sponsoring participation in cultural projects. During the year, these plans were successfully implemented.

Michael Boettcher’s Storm International, has been in the gaming market for over 25 years. The company began to develop in Moscow in 1992. It owned several VIP casinos that worked successfully until 2009. When the Russian government decided to transfer all casinos to some special zones, Storm decided to change its business place. The result of this decision was the gambling complexes appearance in Minsk, Yerevan, Tbilisi and Riga.

Shangri La Minsk became the Shangri La Moscow’s reincarnation. When the complex was created, principles and even the Moscow unit style were used. Also, most of the regular customers from the Russian unit started visiting Minsk. For ten years of successful work, Shangri La Minsk has received even more regular guests from foreign countries. Six years in a row, the complex has received an award as the best casino in country. More than half of the visitors are foreigners. For a trip, they order a junket to Minsk, this is the most profitable way to relax on the rich.

Casino in Yerevan is one of the most actively developing unit. This casino has been working since 2008. It is the oldest network’s unit now. As soon as information appeared about the possible closure of a casino in Russia, the company made sure to open a branch in another country. And the choice fell on Armenia.

The casino is located near Yerevan, because gambling houses in the Armenian capital are denied. Shangri La Yerevan is the nearest complex to the city and the most famous too. The building is large and sumptuous. Inside you will find a slot hall, a hall with table games, a VIP room and Michelangelo Lounge restaurant with continental and Armenian cuisine. The atmosphere is royal and cozy at the same time.

Shangri La is very popular among foreign guests. And this popularity grows every year. Increasing of international flights to Yerevan helps to increase the guests number. For 2017, the complex, which is immediately outside the city limits, increased the visitors number by almost 50%.

Shangri La in Tbilisi is also actively increasing the volume of visitors, while improving the service quality. In 2016, 2017 and 2018, the unit was awarded the Gold Brand award, which is the casino recognition as the best in the country.

SL Casino Riga is the youngest brand’s unit which was opened in 2017. The complex is located in unique Hotel Kempinski Riga and has its own sign board and a separate entrance. Games take place on the ground and first floors. The ground floor is for slots. You can drink in the sport bar next door. The first floor is for table games. There are 10 tables with poker, blackjack and roulette. The rest zone and the VIP room are on the first floor too.

SL Casino plans to become the best in the country VIP niche. This is not an easy task, as many respected gambling operators are in the Latvian capital. Nevertheless, the casino is focused on VIP guests, monitors the strict rules observance, guarantees players safety and confidentiality. Here you will receive top-level rest and service, so the impressions of your favorite games will remain the best.

A strong management team, strict rules and brand’s popularity are the reasons that help Shangri La networks to develop, assured Darren Keane, Storm International Chief Executive Officer.

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