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22nd July 2020

What Technologies Are Emerging in the Health and Fitness Market in 2020?

The market for health and fitness technology is vast and still growing. Experts estimate the global health and fitness club market to be worth approximately $87.2 billion while The US alone counts for about $30 billion. 

These days the global fitness market encompasses everything from weight-loss apps and wearables to booking systems and socks with built-in running sensors. In addition to technological breakthroughs, there has also been a shift toward consumer awareness. People are no longer satisfied with simple information such as their weight or the number of daily steps — they want to know more about their progress in sport, body fat percentage, sleep quality,  calories burned, heart rate, etc. These people are not necessarily gym-goers or athletes or bodybuilders but regular people who desire to keep fit, watch one’s body weight, and have an active lifestyle.

We’ve put together a list of the most exciting fitness trends that have transformed the industry and changed the way we think of health and physical activity.

Wearable Technology

Wearables have become far more than just a fashion accessory, as they provide valuable data for those who are serious about tracking daily activities and progress. Wrist activity trackers are the most popular items in this category. Most of them track things like daily steps, calories burned, heart rate, sleep patterns, and more to give you an idea of whether you’re on the right track health-wise. 

The data from wearable devices can be synced with another device or apps to keep you fully informed. You can also have it shared with your friends’ and family’s devices so that they can track your progress as well.

One of the latest wearable novelties  is the ‘smart fabrics’ technology. You can now have your T-shirt measure your heart rate or your pants track your workout. 

Another interesting item in the wearable technology category is a posture enhancer. These devices help fix bad postures, especially if you tend to sit wrong at your desk, which is often the main cause of back problems and pain.

Virtual Reality

Virtual training is becoming an indispensable tool in the health and fitness world. Many fitness clubs are encouraging coaches to carry out training for customers via streaming. Various apps allow users to have a personal training session with a coach simply through their smartphones and headphones.

Gamification is also a major driver of new fitness VR products making workouts full of inspiring goals and exciting scenarios. 

Introducing VR systems into gyms could energize long-absent members to visit fitness clubs more often. 

Interactive gym equipment

Working out doesn’t have to be tedious and boring anymore. With interactive gym equipment giving you the feeling of a real outdoor workout, you’ll find yourself running through the mountains or jogging in the woods. Such equipment will increase and decrease the incline and pace to make you feel like you are really there.

Smart water bottles

Staying hydrated is essential to preventing headaches, improving your cardiovascular health, keeping your skin clear, stimulating your muscles, and boosting your energy levels during a workout. However, many people find it difficult to drink the recommended amounts of water —  eight 8-ounce glasses, which equals about 2 liters. Now there are water bottles that will remind you to drink water. A bottle lights up or vibrates when it is time to drink water, tracks how much you have already drunk, and even connects to your smart devices and phone.

Heart rate monitors

Whether you want to do a regular workout or just get active to lose weight, it’s important to understand how your body responds to physical activity. The best way to measure the effectiveness of your workout is to monitor your heart rate either with a band around your chest or via a wrist attachment. Generally, they are connected to a smartwatch or an app. 

Basic heart rate monitors will show you how fast your heart beats per minute, while more sophisticated models allow you to set heart rate goals, ranges, and other data you want to track.

Sleep trackers

Good quality sleep is directly linked to physical and mental health, so using a sleep monitor or tracker to check whether you’re getting enough rest is a no-brainer. 

A lot of us have disrupted sleep due to bad sleeping habits (hello, checking Instagram feed before bed or watching the last episode of your favorite series), poor sleep postures, snoring or other issues. 

Using a sleep app may help you realize how many hours you sleep, detect interrupted sleep, and then work out what needs to be changed in your sleep routine.  

Author: Anna Grechko is a marketing enthusiast and knows the field inside out. She is the marketing specialist at Smart IT. Sharing knowledge is a big part of her career, so Anna actively seeks to spread good vibes, and collaborate with the great tech and marketing minds of the world.

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