Imagination is more important than knowledge.

19th November 2018

Tools You Need to Improve Your Marketing Campaign

Online marketing is one of the keys to success these days. When you don’t invest in online marketing, your competitors will pull ahead. Campaigning online allows you to reach several people. It does not mean you will automatically succeed in your campaign, but you can at least introduce your company to potential buyers. These are among the tools you need to succeed.


Email marketing used to be an impressive strategy to reach target audiences. Although it has started to decrease in popularity recently, some companies still use it. When used correctly, it could hit the right audiences who will most likely buy your products and services. MailChimp is perfect for companies that are still starting.


Imagine Trello as a social media platform, but only for the members of your marketing team. For instance, if you are publishing a blog, you can upload it via Trello first. Everyone in your team will then have the chance to see the post to make comments and corrections. Apart from blogs, you can also use Trello for other types of marketing activities. It improves collaborative work among the members of the marketing team.


The data gathered on various occasions is one of the most significant aspects of any marketing strategy. This data is used to plan the entire marketing campaign. As a result, you must ensure that you have a platform in place to keep all of your consumer data in sync. Grouparoo is an open-source data infrastructure that synchronizes consumer data across your data warehouse and third-party services like Marketo (learn more on


It is easy to say that you will use social media as a platform for advertising. Unfortunately, using it is not as simple as it sounds. You won’t have someone managing the page, replying to comments, and doing other activities to keep the page alive. With Hootsuite, you can simplify the process. Instead of hiring someone to manage your social media, Hootsuite will do it for you.

Google Analytics

Google Analytics is a useful marketing tool you need. It is also a free tool that you can get from Google. By adding Analytics code to your website, you will track your visitors quickly. By analysing the people visiting your site and their activities, you can find a way to campaign to them effectively. It also contains valuable data that your business can use to monitor and improve SEO performances. You can make use of Google Analytics for your business in case you do not have SEO experts like the ones in SERP Co ( to check if the optimization strategies are working or not.


Analysing the people liking and following your social media pages like Twitter is crucial in your marketing campaign. You need to know their demographics and what they usually do. Followerwonk does that for you. After analysing the followers you have on Twitter, you can come up with a solid plan to reach out to them.

Don’t forget offline tools

Although these online marketing tools are crucial for your success, you need not forget offline tools that companies used in the past. They are still effective, and they can improve your business. Although they may seem outdated, printed materials can help advertise a business in a cost-effective manner, especially if you have invested in slitters cutters creasers machines to create marketing materials in-house. Giving out flyers and brochures are among them. Hanging posters and banners are also useful. They might seem like old strategies, but several companies still use them. You can look at the best banner printing companies and decide which of them to partner with to improve your marketing campaign.

Identifying strategies that will help in your efforts to advertise to your target audience is important. However, patience is also necessary since you won’t always get the results you want. You might end up getting disappointed at times, but it does not mean you should give up.


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