Generating a buzz around a product, event, or any other attraction and then monetising it through advertising forms the basis of making money through advertising sales.
Theoretically, all we need is a vast amount of attention (which is already what we currently get) but advertisers generally come up with ways to capture more attention on a small scale in the hope to generate an entirely new form of wealth in which commercial interests would be allowed to monetise the attention we have been giving to brands.
As we are continuously seeing in the marketing space, products in a rather organic fashion can generate excitement and promote sales – such as drawing a sharp contrast between a pair of shoes and a car. As we see, driving the business that is to sell something is done in a manner that could attract people to support the company.
Awareness campaigns have become a way for many companies to attract attention from a big audience. Usually, it would generate a buzz on a social media platform that encourages consumers to want to try and buy the products.
Famous campaigns which could easily be adapted to the advertising space are the Nike Fuel Band and the IKEA Easy To Open Cardboard Box.
Using their fan bases to drive revenue and garner attention is a huge tool in driving business, regardless of the product.
After seeing the buzz the advertising generated around the Nike Fuel Band, it is not hard to imagine that Nike could sell more products when a similar campaign is launched around their latest sports shoes.
Not only would this capture attention, but it would make it possible to directly promote the sale of a product to those people who would be a part of the conversation. People who require a regular refill of their CBD E-liquid, for instance, likely share many other common interests outside of the topic directly linked to CBD products. One could start an advertisement campaign through Facebook that would drive targeted traffic to a website that would generate sales.
Thanks to Facebook, it is possible for businesses to build a relationship with their customers that would be easily shared over time. Once the business has a chance to establish a relationship, it would be possible to eventually convert that relationship into a sale.
With an application, such as AdQuick that helps businesses get paid for advertising campaigns, that is easily to setup, it would not be a problem to generate online sales.
The introduction of Facebook applications for brands is exactly what we are seeing happening as the company continues to open up its services. With hundreds of thousands of brands taking advantage of Facebook applications for businesses, the company has created a system that has given many of those brands the ability to generate revenue.
In order to create awareness and collect data, brands would definitely want to target and create an atmosphere of excitement for people to want to buy what the company sells. This excitement can be achieved through analysing different online content and driving them to websites where the business wants to generate a buzz and drive more attention to its products.
There are a lot of different ways for advertising to generate revenue. Companies simply need to recognise that not all marketing approaches work.