Imagination is more important than knowledge.

20th September 2021

Questions to Ask Before You Start Your Business

When you’re starting a business, you’re probably asking a lot of questions. However, these questions might not be the questions you should be asking. Asking yourself a variety of questions is crucial if you want to make sure that you’re giving yourself the best chance of success. Here are five questions that you need to ask yourself throughout the process of building and launching your business for the best results.

1. Do You Have a Concrete Brand Identity?

A brand identity is something that you need to create early on in the process. You need to know how you relate to your audience. To create your brand identity, envision your perfect customer, then write down how you think you can market to that customer. Incorporate things like your logo, colors, slogan, general language, and more.

2. Have You Protected Your Brand Legally?

Many brands will need some kind of legal filing to protect them from other businesses or from individuals trying to steal your niche. Protection may come in the form of patents on some of your products, legal filing for certain company statuses, and more. These can protect both you and the brand you’re working to create.

3. Is There a Space for Your Brand in the Industry?

This is one of the most frustrating parts of creating a business. Are you sure that there’s space in your chosen industry for your brand? Consider the makeup industry, for example. There probably isn’t another spot for lipsticks in a range of reds and oranges. It’s been done too many times, and there’s no reason this brand would stand out. If you’re worried about standing out, find a niche and pursue it.

4. Do You Have the Tools You Need to Drive Demand?

Typically, the tools that drive demand are advertising tools. Do you have the advertising tools you need to bring people in to see your company? Too many companies don’t think about advertising until after the company is already established. You need to be thinking about advertising long before you’ve established your company, with some advertising campaigns already lined up.

5. Are Your Finances Lined Up?

Your finances are an important part of understanding your business as a whole. Finances are why many companies fail, and if you can’t get a hold on yours, your business may fail as well. A great checking account with a good introductory deal, like the Chase Business complete checking bonus, could be exactly what you need to maximize your finance usage for your company.


These are not the only questions you need to ask yourself during the process of creating a business, and you’ll find yourself asking other questions as well. However, through the process, you need to go back to these five questions. If you can answer these five questions with a resounding, “Yes,” then you’ll be good to go, giving you the best possible chance of potentially succeeding far beyond your wildest dreams.

Infographic created by Clover Network – pos systems

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