If someone told you that for a few dollars a month, you could advertise on a platform that reached 1.85 billion users daily, would you believe them? This pipe dream is actually one of the most accessible realities, thanks to Facebook advertising. The global juggernaut is not only a playground for posting selfies and anonymously commenting on political news; it is one of the most robust advertising platforms on the internet.
With Facebook advertising, you are in full control of the ads you create, who you target, and how much money you want to spend on them. Facebook’s comprehensive and intuitive platform makes it easy for novice marketers to try their hand at marketing on a macro scale.
How do Facebook Ads Work?
If you are a Facebook user, you have undoubtedly seen your fair share of Facebook advertising. Depending on whether you are using Facebook on a computer or mobile device, you will see ads appearing in different places.
The most common type of Facebook advertising is in-feed ads. Good marketing practice is to make these ads feel natural and as if they were content that your friends were posting in their feed. Designing an ad like this increases the likelihood that it will be read by your target audience.
Facebook advertising can also be in the form of short videos or animations that accompany text captions. Many Facebook users are keen to read as few words as possible and are more enticed by video or graphics.
How an ad looks is critical to its success, however, the essential skill in Facebook advertising comes in targeting.
How to Target Using Facebook Advertising
For all its concerns regarding privacy and contribution to societal degradation, one thing that Facebook can hold high is its intuitive and comprehensive software. This extended to its advertising platform, making it simple to create and share ads.
Facebook allows marketers to target users based on simple demographics, such as location, age, and gender. They also allow for more specific targeting through a user’s interests, giving you more control over who sees your ads.
One of Facebook’s best features is the sliding toggle used to estimate total reach based on intended spending amount. After inputting all the demographic information for your target market, you can play around with your spending budget to see how many people you will reach.
Working with an Agency Will Yield the Best Results
While Facebook advertising is certainly easy to learn, it takes practice to master. If your company needs to achieve instant results with regard to advertising and does not have the time for trial and error, the best strategy is to hire a marketing agency to help you.
Facebook advertising can be affordable when you know what you are doing, but if you are not yet seasoned at the platform, you may be wasting time and money learning how to excel. That money could be allocated to an agency that has skills and expertise with Facebook and that can deliver higher ROI than if you were to do it yourself.