Imagination is more important than knowledge.

1st March 2019

A Reading List for Start-ups: Launch Your Tech Firm with Confidence

To stay ahead of the competition in the tech industry, you must do your research on how to succeed in the business world. All enthusiastic entrepreneurs must begin somewhere in the task of knowledge building, and indeed a lot find themselves in their local bookshop – seeking out the top reading materials for tech start-up businesses. With a lot of venture backed startups, mountains of resources are needed to get them off the ground, especially when it comes to new technology. This is because the tech industry is already heavily saturated and truthfully, a lot of professionals are skeptical, so the proper research needs to be done first before presenting the business ideas to anyone. This ensures there is a gap in the market and messages are conveyed properly.

To offer some motivation, we’ve enlisted the help of Where The Trade Buys, a firm that offers pop up displays for business events. Browse their reading recommendations below…

  1. The Industries of the Future by Alec Ross

Penned by the former Senior Advisor for Innovation to Hillary Clinton during her time as Secretary of State, Alec Ross released this book in 2016 and just as relevant as it was back then. The New York Times bestseller will always ensure that you’re one step ahead and will ensure that you acquire the right information that is extremely valuable.

The books author has been influenced by some of the most powerful people in the tech industry and has even been granted access to them through his professional position. Unlike no other, you’ll learn more about the sector’s quickest advancements, including cyber security and robotics!

  1. Bold: How to Go Big, Create Wealth and Impact The World by Peter Diamandis and Steven Kotler

If you’re launching your own business, this book should be early on your list. With two authors, two opinions and two different experiences being brought to the table, you’ll be able to understand how businesses can go from an initial idea to a multi-million-pound corporation using innovative tech such as 3D printing.

This book understands the importance of learning from the best, and even has the secrets Richard Branson lives by which could help you when deciding on direction. From building the company itself to orchestrating impulsive campaigns, this book is great for any creative with big dreams.

  1. The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future by Kevin Kelly

Former Executive Editor of Wired Magazine, Kevin Kelly, released this book in 2016 which forecasts the next three decades of technology. In this book, Kelly perfectly demonstrates how various technological forces will overlap, mix and co-depend on each other – something that a lot of firms aren’t thinking about already, but should be.

Within this book, you’ll be able to see how tech will continue to impact our day-to-day lives. Make sure you’re prepared for the inevitable changes and stay ahead of your competition.

  1. How Google Works by Eric Schmidt and Jonathan Rosenberg

Everyone’s heard of Google – even those who try and avoid technology like the plague. Written by two Google executives, this book takes us inside of the biggest firm on the planet and reveals how its been able to stay on top for so long.

By reading this book, you’ll be able to view the corporate strategy used by Google, as well as an insight to its workplace culture; this includes collaborative decision-making, management and the overall philosophy of the company. Make sure this one is on your list, especially if you want to use your creativity to push your brand forward.

  1. Networking Like a Pro by Ivan R. Misner

If you’re new to your sector, this book will be your Bible. It’s all about networking, which is crucial when it comes to leaving your mark among industry peers. From this read, you’ll learn how to boost your knowledge and combat any challenges that could be faced.

If you want to leave a lasting impression on both your customers and competitors, you must create genuine relationships that could be beneficial in the future. With tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

Which book will you be reading first?


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