Imagination is more important than knowledge.

6th November 2020

4 Reasons your Business Must Have a Content Marketing Strategy

You probably have heard ‘content is king.’ This phrase has generated a lot of buzz among most digital marketers. While there is a heated debate over the accuracy of that statement, excellent content complements all other digital marketing areas, including search engine optimization, social media marketing, and more and for great SEO In Manchester look no further.

Just think about it.

Without high-quality content, marketers would have nothing to optimize for readers and search engines. There are companies out there, such as Sitecore, which help to manage content which in turn should increase the visitors to your website. The metadata you add to posts helps Facebook and Google wrap their heads around the complexity of your content before indexing. Every backlink your website earns must point to a piece of content, and the specific keyword consumers usually type into Google are an attempt to find content!

Every landing page, email, product description, and social media post has content. So, content is anything that can communicate a specific message to the target audience. It is the heart of what marketers do. This is why you should carefully create a content marketing strategy for your business. Here are other reasons to do so.

1. Build brand trust and improve brand reputation

One of the top benefits of content marketing is the ability to improve the reputation of a brand. Today’s digital market is overly crowded. So, it’s crucial that companies work tirelessly to build trust with their clients and leads. Building trust can help brands establish a positive reputation.

When consumers read your great content, they begin to develop a positive opinion of your company. If that content was informative, valuable, and engaging, they would start perceiving nearly everything about your brand the same way. The more value you offer with your website content, the easier it will be for your brand to gain trust from your target consumers.

2. Excellent content drives conversions

If you are still not convinced about the power of content marketing, check conversion statistics. For example, content marketing offers conversion rates about six times higher than most digital marketing techniques. Additionally, after reading a recommendation on a site, 61 percent of online shoppers in the United States decided to buy.

The primary reason content marketing drives conversions is that it allows you to connect and educate your target audience. Not only are you working hard to establish trust and lasting relationships, but you’re also encouraging conversions by offering your clients the information they require to make a rational buying decision.

3. Well-optimized content complements SEO strategy

The benefits of content marketing become clearer when you analyze its role in helping your brand rank in search engine page results (SERPs). SEO plays a key role in enhancing your brand’s visibility online. But if you need to improve SEO, you must create high-quality, optimized content.

A report published on Tech Client suggests that SEO content creation is by far the most effective SEO strategy. In fact, brand sites that post informative content consistently have, on average of 434% of getting more website pages indexed by Google and other search engines than sites that don’t do so. Thus, the more content you have on your website, the more web pages search engines have to index and show your target audience in the SERPs.

4. Great content is an affordable way to get new leads

Lead generation is imperative for businesses that rely on traffic flow to boost sales and grow their brands. Content marketing is a cost-effective way to generate new leads. While content marketing costs approximately 62% less than most traditional marketing techniques, it generates three times as many leads. For this reason, content marketing is a necessary technique for both startups and established brands that want to maximize their business profit.

It is crucial to note that the content marketing technique is time-intensive. It can take a while before you start getting your desired results, particularly when it comes to search engine optimization.


Content marketing drives sales by giving your target audience what they are you for a while informing and keeping them engaged. The point is – there is a better long-term marketing strategy than a well-thought-out content marketing strategy. It offers a compounding return on investment without pissing off your clients.

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