Thanks to advances in technology, business has never been able to be more booming. With the Internet and fast communication, old business practices are being improved upon and entirely new business ideas and industries have risen. But with these strides forward also come challenges.
Especially for businesses that are entirely or primarily run online, it can be hard for the consumers to get to know them and learn to trust them with their business. So to help make this a little easier on your company, here are three tips for help you build trust between your online business and your potential customers.
Share Your Story
One of the best ways for new customers to get to know your business is to share your story with the. Especially if you’re a new, online business owner, you’ve got no better platform to share how you got to where you are now than on your own website and social media channels.
According to Ana Gotter, a contributor to Shopify.com, if you can share the human aspect of your business, meaning information about who you are and what you do, people will be much more likely to view your business as a legitimate operation with real people running things. Not only this, but they’ll also be able to feel a strong emotional connection to you as well, which always helps with building loyalty.
Focus On Social Proof
As far as having the actual layout and content of your website help you in building trust, Ben Jacobson, a contributor to HubSpot.com, suggests that you let your social proof speak for itself.
Social proof can encompass many different things. To up your game with social proof on your website, you might want to consider including things like testimonials from clients or customers, any logos for media outlets you’ve been featured in, and any partnerships or clients that you have that could help build your trust and legitimacy.
Make Your Credentials Obvious
If any part of your business requires you to get payments through your website or has you taking any confidential information from your visitors, clients, or customers, it’s important that they feel safe using your website for these purposes. The last thing a consumer wants to do is become vulnerable to ecommerce scams.
To help build feelings of security within your website, Adam Toren, a contributor to Entrepreneur.com, advises that you make your security credentials very obvious. Get your website secured, show that you’re licensed or insured, do whatever you can to show to your visitors that their security is of the utmost importance to you.
If you have a young online business that doesn’t have a lot of brand recognition yet, consider using the tips mentioned above to help you use this great technology to your advantage.