For years, Australians have had to deal with slow internet speeds. While this is certainly frustrating for households, especially when online activities are a constant part of life, it’s especially vexing for businesses. When unable to constantly stay in contact with current and potential customers, businesses can be seen as unreliable – and that’s what happened to Australian establishments not too long ago.
Because of this, the Australian government began rolling out the National Broadband Network, or NBN, to provide Australians with fibre internet connection. The federal government established NBN Co to help realise this goal.
The idea behind households and businesses using an NBN broadband connection is simple: faster, more reliable internet.
Now, you may have read somewhere that switching over to NBN can take a while, or the process is complicated. The truth is, potential drawbacks or hurdles are well worth the effort, because an NBN broadband connection is practically a requirement at this point. Here are a few reasons why.
Businesses benefit from faster, better internet.
We keep repeating this, and that’s because it’s true. Increased internet speed means higher productivity and less time wasted – which is a big deal for many businesses.
NBN networks can be as much as four times faster than ADSL2+ ones. This means that employees will be able to complete daily tasks faster, or easily start video calls to their colleagues or even clients or partners in other parts of the world. Faster speeds also lead to better collaboration within teams, since no one has to wait too long for documents to be updated, or for files to be downloaded or updated.
To give you an idea of how fast the internet speed would be, imagine being able to download a full-length feature film in minutes. Without the delays, constant disconnections, and buffering, you can get much more done in a day. Think of what you could do with a few extra hours each workday!
Your online presence will benefit, too.
This point is especially important for small businesses. These days, online promotion has a big impact on how well your organisation does. No matter how good your services or products are, you won’t get where you want to be if people can’t find you. For that to happen, you need to have an online presence in the first place. Your website, email campaigns, and social media all contribute to this presence – and all benefit from a reliable internet connection.
When your internet speeds are faster, you can update your website or your social media accounts without waiting too long in between. This means any information people find through those online locations are up-to-date and relevant – a must if you’re trying to grow your customer base.
Better connections foster both national and global partnerships.
With many organisations relying on Voice Over IP, or VoIP for internet calls, teleconferencing, and the like, it’s obvious that internet speed is crucial. Of the 10.3 million homes and businesses that have an internet connection, at least 6.2 million were connected to the NBN and have been enjoying reliable connections ever since.
Thanks to faster internet speeds, both B2B and B2C businesses will have little to no trouble reaching out to clients or partners, whether national or global. Better communication means stronger partnerships and better service, both of which are important factors to growing your business.