Imagination is more important than knowledge.

1st May 2018

The Corporate Social Responsibility of Huge Tech Companies

It takes a very strong will to achieve something big and groundbreaking and to ultimately reach a stage where you’re at the helm of a giant corporation such as the likes of Google, Apple and many others, but the road to this kind of massive success is one which is often paved with quite a bit of luck. By no means are we discounting the sheer graft, passion, dedication and hard work which goes into the building of those giant tech companies which have stood the test of time and made it through the changing markets, but luck is definitely a big factor.

Anyway, the biggest of these giant tech companies owe a lot of their success to their supporters who make up the consumer markets and they definitely couldn’t have done it all on their own. I mean as much as the likes of Microsoft’s Windows Operating System is by all measures an essential tool which powers up the operation of the personal computer, would Microsoft be the giant that it is today had it not been for all the people who bought licenses to use their OS software?

That brings to light the inevitable Corporate Social Responsibility (CSR) which is tied to the biggest of these tech companies. They in a sense owe the community which has supported them some support in return and this is often delivered beyond the likes of offering stock options and in more of a direct manner. In fact, it’s probably more of an indirect manner…

Nevertheless, most of these giant corporations are indeed involved in many CSR projects which the public may not know all too much about. They often don’t lose anything in any case, gaining some invaluable publicity in bringing attention to their CSR projects, but that doesn’t discount the value of those CSR projects.

There is however a certain structure which should ideally characterise the nature of the typical CSR project which would be of the desired value to the general public and it pretty much has everything to do with size. Think about something like Google Maps for example.

If you’re a frequent traveller both locally and abroad then you will have probably used Google Maps without even thinking too much about the technical aspects of it. If you take a second to think about it then its true value becomes that much more pronounced, especially when you consider just what must have gone into something like pretty much taking photographs of the whole world to come up with the Street View feature.

Now there is no other entity in the world which could have thought about taking a project of this magnitude all the way from concept to deployment, free deployment at that! It would cost way too much money for a smaller company to try and come up with a similar solution and it would have taken way too much self-organisation for all the advertising clients of a company like Google to commission a project of this nature.

So in essence big corporations with all the financial muscle are responsible for developing publically available tools we perhaps didn’t know we needed until they came into existence in this way.

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